Feel Reformed Functional Coffee Shopify Store

Problem

Feel Reformed sells coffee and matcha with collagen and creatine—a UK functional-drink brand. Product education and replenishment matter more than lookbooks; thin PDPs lose shoppers who need to understand what is in the cup before they subscribe or reorder.

• Functional coffee and matcha with added collagen/creatine
• Education belongs on the product, not only the blog
• Replenishment / repeat purchase path for UK shoppers
• Brand-led theme that still converts on mobile

Solution

Shopify storefront with brand-led theme work and merchandising for a functional coffee and matcha catalog.

• Shopify theme for functional coffee and matcha
• Education-friendly product merchandising
• Catalog shaped for repeat beverage orders

Outcome metrics

Live Shopify store for the functional-drink brand.

Functional beverage store live

Shopify ecommerce for functional coffee and matcha

Functional beverage brands compete on ingredients and ritual. Feel Reformed needed Shopify store development where collagen and creatine coffee/matcha stories sit next to purchase—DTC food and drink ecommerce with brand design that still sells on a phone.

• Shopify store for functional drinks UK
• Product education on PDPs for fortified coffee/matcha
• Brand-led custom theme without sacrificing conversion
• Merchandising for replenishment-minded buyers

Search phrases this Shopify case study targets

Shopify coffee store, functional beverage ecommerce, matcha Shopify store, collagen coffee online shop, Shopify DTC food and drink, Shopify agency UK CPG.

Who this Shopify case study is for

Functional beverage, coffee, and wellness drink brands that need Shopify theme and catalog work built around education and repeat purchase.

Services used

• Shopify Store Development
• Shopify Theme Design & Development