// SERVICE 01
Shopify Store Development for Stores Built to Convert
ShopStack builds Shopify storefronts for brands that have outgrown a theme demo. We scope catalog, collections, product templates, checkout, and speed as one project, so launch is a working store, not a redesign that still needs a developer for every campaign.
Store Development
Related: Timberland NZService
6–12 weeks
Staging store + launch hypercare
The problem this service solves
A slow, generic, or hard-to-edit store leaks revenue on every collection and product page, especially on mobile.
A custom Shopify storefront your team can run, with checkout, merchandising, and speed treated as part of the build, not a later fix.
Who this is for
- Brands launching a new Shopify store with a real catalog, not a placeholder theme
- Merchants rebuilding a slow or hard-to-edit storefront that is leaking conversions
- Teams that need staging, launch hypercare, and a handoff their marketers can run
What we deliver
Scoped deliverables for shopify store development, not a vague weekly retainer.
01
Custom Liquid storefront
Templates for home, collection, product, cart, and content pages shaped around how you sell, not a generic preset.
02
Mobile-first performance
Image strategy, section weight, and Core Web Vitals treated as part of the build, especially on product and collection pages.
03
Merchandising your team can run
Theme settings, metafields, and sections that let marketing ship campaigns without a ticket for every banner.
04
Checkout and conversion paths
Cart, checkout, and trust cues wired for how your shoppers actually buy, including payment and shipping realities in your markets.
- Custom Liquid development
- Mobile-first design
- Speed optimization
- CRO best practices
- Custom checkout flows
How we work
ShopStack is Magemen's dedicated Shopify practice. The same team that ships Timberland NZ, Unique Wholefood, and other live catalogs builds your storefront, not a freelanced theme skin.
Discovery and information architecture
Catalog shape, collection logic, and the pages that must convert before a single section is styled.
Design and Liquid build on staging
We design and develop on a staging store you can click through with real products before go-live.
Launch and hypercare
Cutover checklist, redirects if needed, and a short hypercare window so the first campaigns do not break the build.
Related work
Timberland NZ
Official NZ Shopify store live · Footwear & Apparel
Timberland NZ is not a marketplace stall: timberland.co.nz has to feel like the brand in Auckland and Christchurch, not a thin mirror of another market. Shoppers come for Original 6-Inch boots, waterproof lines, and seasonal apparel. If collections are messy, click & collect is unclear, or Afterpay and free delivery over $100 fight each other at checkout, the sale goes to a retailer who got the NZ path right. A global brand also cannot wait on an overseas vendor every time the local team needs a campaign change.
Other Shopify services
02
Shopify Theme Design & Development
Stand out with unique, engaging theme designs crafted to captivate your audience and reflect your brand's style.
03
Shopify Migration Services
Seamlessly transition to Shopify from any platform with zero downtime and complete data integrity.
04
Shopify App Development
Enhance your store's functionality with custom private & public Shopify apps engineered to your exact specifications.
05
Shopify Integration Services
Streamline operations by integrating essential third-party tools and services directly into your Shopify store.
06
Shopify Mobile App Development
Expand your reach with user-friendly mobile apps delivering exceptional shopping experiences on iOS and Android.
Ready to talk about shopify store development?
Book 30 minutes with the Auckland team. Bring the store URL and the constraint. We will tell you if we are the right fit.