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// SERVICE 02

Shopify Theme Design & Development That Matches How You Sell

A theme should carry your brand and your merchandising rules. We customise Dawn or Horizon so size guides, lookbooks, and campaign sections feel native, not bolted on with a page builder.

4–8 weeks typicalDawn or Horizon, your brand
Talk about a theme rebuild See related work
Leather Wardrobe leather apparel Shopify store

Theme Design

Related: Leather Wardrobe

Service

4–8 weeks

Dawn or Horizon, your brand

The problem this service solves

Off-the-shelf themes make every brand look the same and fight your merchandising, size guides, and campaigns.

A brand-consistent, accessible theme your marketers can update without a developer on every banner change.

Who this is for

  • Brands stuck looking like every other Dawn install in their category
  • Teams fighting the theme whenever they need a size guide, editorial page, or campaign layout
  • Merchants who want accessible, responsive templates without sacrificing polish

What we deliver

Scoped deliverables for shopify theme design & development, not a vague weekly retainer.

01

Brand-led theme system

Typography, colour, spacing, and components that match your brand guidelines across key templates.

02

Dawn or Horizon foundation

We build on Shopify's modern theme architecture so you stay upgradeable and Online Store 2.0 ready.

03

Merchandiser-friendly sections

Sections and blocks for campaigns, size guides, and content so marketing can ship without a deploy.

04

Accessibility and responsive QA

Keyboard, contrast, and mobile layouts checked on the templates that actually convert.

  • Custom Dawn/Horizon themes
  • Brand-consistent design
  • Responsive layouts
  • Accessibility-first
  • A/B tested designs

How we work

We design themes for catalogs we also engineer. Fashion, footwear, and specialty retail get templates that respect fitment, size, and editorial, not a fashion demo with your logo.

  1. Brand and template audit

    We map which templates matter and where the current theme fights your catalog.

  2. Design system and build

    UI kit, then Liquid sections on staging with real products and content.

  3. Handoff and training

    Your team learns which settings and sections own day-to-day changes.

Leather Wardrobe

Related work

Leather Wardrobe

Custom theme + size guides · Leather Apparel

Leather Wardrobe sells handmade leather jackets, pants, and shorts with custom fit. Premium leather dies on a generic fashion theme: no size guidance, weak sale merchandising, and product discovery that fails on mobile—where most shoppers decide to buy a jacket.

Read case study

Other Shopify services

01

Shopify Store Development

Bring your store to life with scalable, conversion-focused Shopify development.

03

Shopify Migration Services

Seamlessly transition to Shopify from any platform with zero downtime and complete data integrity.

04

Shopify App Development

Enhance your store's functionality with custom private & public Shopify apps engineered to your exact specifications.

05

Shopify Integration Services

Streamline operations by integrating essential third-party tools and services directly into your Shopify store.

06

Shopify Mobile App Development

Expand your reach with user-friendly mobile apps delivering exceptional shopping experiences on iOS and Android.

Ready to talk about shopify theme design & development?

Book 30 minutes with the Auckland team. Bring the store URL and the constraint. We will tell you if we are the right fit.

Talk about a theme rebuild Open Calendly