Zephyr Group B2B Shopify Electrical Catalog

Problem

Zephyr sells switches, outlets, circuit protection, and IP65 outdoor lighting to New Zealand trade. A manufacturer catalog does not shop like D2C fashion: wholesalers and electricians need depth, SKU discovery, and navigation—not a lifestyle theme that buries spec sheets.

• Trade buyers, not consumer fashion shoppers
• Deep catalog: switches, outlets, protection, outdoor lighting
• Wholesale discovery without emailing for a PDF every time
• NZ electrical manufacturer merchandising on Shopify

Solution

B2B/wholesale Shopify architecture with deep catalog navigation and wholesaler discovery for a NZ electrical products manufacturer.

• Shopify B2B catalog for NZ electrical trade
• Navigation built for manufacturer SKU depth
• Wholesale-friendly discovery on Shopify

Outcome metrics

Trade buyers can find products in a large catalog without a sales rep walking them through a PDF.

B2B wholesale catalog live

B2B Shopify store development for electrical wholesale

Zephyr Group is a Shopify B2B ecommerce case study for a New Zealand electrical manufacturer. Trade buyers search by product family and spec—circuit protection, outlets, IP65 outdoor lighting—not by Instagram drops. ShopStack built catalog architecture so wholesalers can self-serve discovery instead of waiting on a sales PDF.

• Shopify B2B / wholesale catalog development
• NZ electrical manufacturer storefront
• Deep category navigation for trade SKUs
• Spec-led merchandising over lifestyle grids

Manufacturer catalog ecommerce on Shopify

Industrial and trade catalogs fail when forced into apparel themes. This build treated Shopify as a product-finder for electricians and wholesalers: find the switch or outdoor fitting, confirm the range, move to quote or checkout paths the business uses.

Search phrases this Shopify case study targets

Shopify B2B store, Shopify wholesale catalog, electrical manufacturer ecommerce, NZ Shopify B2B, trade catalog Shopify, Shopify agency for manufacturers.

Who this Shopify case study is for

Manufacturers, electrical wholesalers, and NZ trade brands that need Shopify B2B catalog depth—not a D2C fashion template.

Services used

• Shopify Store Development
• Shopify Integration Services